Once again, the greatest brains in adland see their Christmas efforts

screened. John Lewis Partnership have hit gold with the Adam and Eve

agency with something bordering on a, gulp, Christian, Christmas message.

At the other end of the evolutionary scale, flogging games consols

is a thankless task - as there can always be severe objections to something

so essentially isolating and vacous, but Nintendo don't care:

Particularly objectionable is the attempt to tie in 'happy families' to

'tonnes of games'. Perhaps you don't want to stay with your damn family at all -

as, oddly, my mother once said.

An enterprising agency should go with this if they've got the nerve.

Have the ghastly family straining to gulp down an overcooked turkey in the gloom,

and sell a package to the Maldives off the back of the back of it.

Meanwhile, Morrisons supermarket, has gone with ex-cricketer,

Freddy Flintoff, reeling off a series of Christmasy cliches with

the payoff line of "People will DEFINATLY COME"

I have yet to experience such Christmas induced ecstasy.

Geoff